GenEquity's Mission :

To be the premier partner of choice in the relocation mortgage industry by providing innovative solutions, convenience, savings and competitive choice through value-added support, superior customer service and thought leadership to our clients and the families they relocate.

GenEquity's Philosophy :

GenEquity serves in an advocacy role to help its clients (Corporate and 3rd party relocation administrators) and customers (individuals and families purchasing a home) find the best solution within the relocation mortgage industry. As an advocate, we bring choices and solutions to the table that make sense to the client and customer.

GenEquity's Value Proposition :

GenEquity Mortgage is a nationwide mortgage banker providing innovative solutions, convenience, savings and choice through a single relationship solution. At GenEquity, excellence in service and competitive solutions is our standard. This focus and dedication to service has earned us the proud reputation for providing the "Best Thinking in Home Finance."

Core Values :

Our clients are assured excellence in everything we do because of the strength found in our core values:

Corporate Ethical Standards and Integrity - We implement business operations and practices in keeping with high ethical standards and integrity and compliance with state and federal regulations, both as a company requirement and as an integral part of our corporate culture.

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Commitment to Quality - Performance metrics, customer feedback and evaluations, process measurements, careful monitoring of our suppliers, professional audits and extensive training for our employees form the basis for our Quality Assurance Program.

Collaboration - We work together with our employees, clients and supplier partners to ensure the best possible services, programs and ideas are implemented for our clients and customers. We build on our commitment to quality by fostering a proactive work environment for our employees and by working in partnership with our clients and supplier partners to develop and deliver solutions that exceed our clients' expectations.

Cost Savings - We deliver services and products focused on providing savings for our clients and customers. Comparative and competitive rates and products provide the best financial solutions for our customers that result in substantial savings and our dedicated focus on minimizing the costs associated with a home purchase provides immediate savings to customers and clients.

Customers for Life - We maintain long-term business relationships that are the ultimate affirmation of our follow-through and commitment.

Community Involvement - We demonstrate a caring attitude for our employees and the people we serve. We recognize that we are what we give back to our community. We feel a genuine need to help others and view this value as an important component of our success.

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