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GenEquity Mortgage was founded on the premise of satisfying the needs of relocation program administrators and their relocating employees by building a comprehensive all in one solution. Offering mortgage services to relocating employees is typically built around the need to provide employees with a choice in lenders that have competitive rates and fees, understand the relocation industry and purchasing realities, and have the ability to support the employer's relocation policies with quality reporting and direct bill capabilities with the primary emphasis on quality, high touch service. GenEquity Mortgage is a solution that was developed to satisfy all of these requirements through a single service provider and then go above and beyond the traditional to provide additional savings and convenience to the client and relocating employee. GenEquity is here to simplify and enhance the mortgage services provided through an employer's / 3rd party's relocation program without sacrificing choice, competitiveness, service and administration.



Key Differentiators – Why is the GenEquity solution so valuable, fresh and innovative?

  •  Single provider with multiple competitive choices : GenEquity Mortgage is a nationwide mortgage banker with investor relationships that allow us to offer the brand name nationwide mortgage lender products along with regional and local mortgage lender products. The complement of the nationwide brand names along with regional and local lenders ensures that our customers constantly receive the most competitive rates and products. Clients are able to offer the choice to their employees while maintaining one relationship, simplifying the administration of their mortgage services component and achieving the quality and knowledgeable service they expect.

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•  Advantages to Employer/3rd party relocation provider:

•  Value of multiple partners with the management and administration of one

•  Minimized contract administration

•  Leveraged volume for enhanced cost savings

•  Consistent administration of benefits while providing choice to the relocating employee

•  Comprehensive single source for reporting and metrics
(no consolidation of partner reports required)


•  Advantages to Employee:


•  Single point of communication for home finance shopping

•  Significant selection of competitive rates and products
(brand name mortgage lenders along with competitive regional and local lender solutions)

•  More options supporting employer direct bill benefit

•  One mortgage application

•  One credit report pull

•  More time to focus on job and family needs

•  Leverage with employer to ensure quality of service through the home purchase process

•  Innovative closing experience : GenEquity Mortgage recognizes that one of the most important components of the home purchase process is the closing experience. As a result, GenEquity has built their infrastructure with this experience in mind. Customers will be able to take advantage of one of three options for their closing experience ensure a hassle free, efficient, and positive closing experience.

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•  Traditional closing : Complete your closing at a local office

•  Mobile Closing Agent : We will send a knowledgeable closing agent to your place of convenience to facilitate through your closing process.

•  On-Line Closing* : Complete your closing process through the comfort of your own home, realtors office, or location of your choice that supports high speed internet access. This will be facilitated by a live closing agent and you will be able to be joined by others of your choosing that may be in a different location, such as your spouse, realtor, Home Finance Consultant, Attorney, or any others you deem necessary. They will all be able to join the closing live without being in the same office.
* availability varies – check with a GenEquity Mortgage home finance consultant

The GenEquity closing experience provides options that create convenience and accountability through a quality national title solution.

•  Comprehensive cost management : Mortgage lenders typically have direct control over the costs that appear in the 800 series of expenses on a HUD statement. However, these expenses typically only make up approximately 29% of the total cost that are classified as normal non-recurring closing costs, which are often a part of an employer's home purchase benefit program. Realizing that the government recording fees are going to be based upon local, city, and state requirements, the largest component that makes up the remainder of the normal non-recurring closing costs are “Title Fees” at approximately 44%. Through the GenEquity closing experience and our national title relationship, these costs can be managed which ultimately result in cost savings for the employer and / or the employee. GenEquity is focused on eliminating the chunk fees charged by title companies and developing cost savings for our clients and customers.

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•  Knowledge and experience : At GenEquity, knowledge and experience are essential to quality service. The leadership team of GenEquity Mortgage is founded in 65 plus years of experience in the relocation and mortgage industry. In addition to the leadership team, the Home Finance Consultants are proven relocation and mortgage experts. As a result of our licensing structure across the United States , our Home Finance Consultants have passed a plethora of licensing exams and continue to stay abreast of current laws, regulations, products, and process by completing over 200 hours of continuing education per year. Our employees understand relocation policy administration and the criticality of managing that policy from a client and customer perspective.

•  Powerful and efficient technology : At the formation of GenEquity, it was strategically laid out to take advantage of the cutting edge technology and to be able to constantly improve as technology improves. GenEquity's technology infrastructure allows us to maintain the highest level of data security, data integrity, and workflow automation. Our systems are specifically designed for the relocation mortgage industry and leverages one the most powerful and intelligent product and pricing engine, which translates into the rapid and accurate communication of the best rate and products available to customers. Automated underwriting, web based closing experience, sophisticated and customizable reporting system, and a solid document storage facility round out the powerful and efficient technology of GenEquity Mortgage.

•  Customer focused service delivery model : GenEquity believes in the value of service all the way through the process. As a result, GenEquity's service delivery model is built around a highly connected team concept, where each of the individuals involved in the service delivery are logistically seated and connected with one another. Immediate attention can be obtained from anyone on the team to effect the results required to provide the highest level of service. This is accomplished through the physical layout of our teams and supported through our advanced technology and file sharing capabilities and topped off with our instant messaging system. Customers will be able to receive the attention and service they expect and deserve.

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