Mission and Values

GenEquity's Mission:

To provide an extraordinary customer experience, one family at a time.


GenEquity's Philosophy:

GenEquity serves as an advocate to our customers to find the best solution possible for any home finance need. As a trusted advocate, we bring choices and solutions to the table that make sense for our customer’s personal situation.


GenEquity's Value Proposition:

GenEquity Mortgage, Inc. is a nationwide mortgage banker providing innovative solutions, convenience, savings and choice through a single relationship solution. At GenEquity, excellence in service and competitive solutions is our standard. This focus and dedication to service has earned us the proud reputation for providing the "Best Thinking in Home Finance."